Welcome to MINISO world!


MINISO is a brand for innovative lifestyle and design. MINISO offers high quality homeware, cosmetics, sporting goods, stationery and other goods at affordable and friendly prices for everyone. MINISO was founded in 2013 by CEO Ye Guofu. Since then, MINISO has opened more than 4,200 retail stores in over 80 countries, including the USA, UK, Canada, Australia, Spain, UAE, India and Mexico.


MINISO’s philosophy is simplicity, nature and good quality. MINISO offers a “back to nature” approach, with a strong focus on aesthetics, beautiful and colourful lifestyle products. Attractive design, value for money, convenient shopping, these are the strengths of the brand that have made MINISO so popular around the world!

MINISO is committed to a quality of life philosophy, which is why the products are designed to respect consumers and to provide only high quality and competitively priced products. MINISO has earned the respect of consumers aged 18 to 35 for its quality design products and for following global trends.

Value for money, Joy, Ease of use

MINISO is guided by three main principles: value for money, which drives decisions from design to the choice of materials; joy in shopping – the feeling our customers experience when they are in MINISO stores; and ease – the feeling of relaxation and happiness when choosing from a wide variety of products.

"Life is For Fun"

MINISO has partnered with world-famous brands such as Coca Cola, Marvel, Hello Kitty, Sesame Street, Mickey and Minnie, Pink Panther, We Bare Bears, to launch playful products that are especially popular with our young shoppers!

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